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ABOUT COCOMI
COCOMI (Formerly Norbreeze Timepieces) was established in 2004 and is a leading accessible luxury Watch and Jewellery Distributor in Southeast Asia. COCOMI operates more than 20 stores (direct and indirect) in Singapore & Malaysia. Further, the company manages all sales channels, such as wholesale, ecommerce, and travel retailers, and is an omnichannel retailer of the world's leading accessible luxury watch brands, such as AUGUST BERG, BERING, BOSS, COACH, DANIEL WELLINGTON, HUGO, LACOSTE, MVMT, OLIVIA BURTON, TOMMY HILFIGER, CALVIN KLEIN, and others.
COCOMI is envisioned to become Asia’s leading omni-channel retailer and brand developer for affordable luxury watches and jewelry brands, mostly preferred by Young-Minded Customers.
THE ROLE
Regional Digital Performance Marketing Specialist is mainly responsible for planning, building, managing, executing, and optimizing digital advertising campaigns to drive customer acquisition, engagement, and revenue growth. The primary goal is to maximize return on investment (ROI) by analyzing data and adjusting campaigns to achieve optimal performance.
KEY RESPONSIBILITIES:
Any ad-hoc tasks given by the Regional Marketing Head & Digital Marketing Manager
Digital Marketing Campaign Setup & Planning (Media Buying):
- Develop digital advertising campaign plans across various channels, such as search, social media, display, affiliate marketing, programmatic ads and email marketing.
- Propose Media Plan for Campaigns to drive sales and improve ROAS & ROI.
- Set up Campaign Tracking & Integration for all Digital Marketing Channels/Platforms/Tools.
- Collaborate with internal teams and external partners to co-develop creative assets, and other campaign materials.
E-commerce Operation (Content Management Systems):
- Collaborate with internal teams and external partners to co-develop all web pages.
- Audit and fix errors on Haravan & Shopify and other digital assets of Cocomi.
- Analyze data and metrics to measure the Web Traffic and Heatmap to identify areas for improvement.
- Product Listing on Haravan & Shopify, all Marketplaces and Technical setup with other third-party enablers.
- Develop and maintain relationships with external partners, such as ad agencies and technology vendors.
Digital Campaign Execution & Optimization (Performance-based):
- Oversee Ad Campaigns to ensure timely and accurate Campaign Planning & Execution.
- Coordinate with partners to track and optimize Ad Performance.
- Build, manage & execute email flows & campaigns.
- Analyze data and metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Monitor and optimize campaigns to maximize ROI, including adjusting budgets, targeting, and ad creative.
- Stay up-to-date with industry trends and emerging technologies to identify new opportunities for growth.
- Be ahead with digital knowledge and trends across key markets including Singapore, Malaysia and Vietnam
- Manage budgets and track expenses to ensure campaigns are delivered on time and within budget.
- Resolve any issues related to ad policies, account restriction, or technical integration issues.
- Collaborate with the Sales and Customer Service teams to provide exceptional customer experiences.
- Continuously optimize ad campaigns to meet target ROAS and other Branding KPI.
- Communicate campaign results and insights to E-commerce Manager, Regional Marketing Head, and other stakeholders.
Data Analysis and Reporting (Performance-Tracking):
- Analyze ads, website traffic and sales data to identify trends, optimize ad, improve UI & UX to improve Conversion Rate.
- Prepare regular reports (WOW/MOM) on key performance indicators (KPIs) and provide actionable insights.
- Monitor market trends, competitor ad activities, and Audience Insights to support decision-making.
- Support the E-commerce Manager with the paperworks for Finance, Legal & Third-party Integration.
- Generate ad-hoc reports and analyses as required by the E-commerce Manager, Merchandise Manager, and Marketing Manager.
Relationship Management:
- Build and maintain strong relationships with our partners and Norbreeze Group’s Subsidiaries (August Berg) to ensure a reliable partnership and growth.
- Collaborate with internal stakeholders, including Merchandising Manager, E-commerce Manager, Marketing Manager to align Marketing and Sales strategies.
- Liaise with third-party vendors/partners to understand Digital Marketing & Sales requirements and provide appropriate solutions.
- Communicate effectively with cross-functional teams to coordinate activities and resolve issues promptly.
KEY REQUIREMENTS
- Bachelor's degree in Digital Marketing or Information System/Technology or Web Development or Data Science or a related field.
- Minimum 3 years of experience in Performance Digital Marketing, SEO & SEM, Web Development or a similar role.
- Strong team player with a results-oriented and sales-driven mindset and focused on achieving specific marketing objectives, such as increasing revenue or driving customer acquisition.
- Thorough understanding of Digital Marketing Funnel, Campaign Management, and end-to-end Digital Marketing & E-commerce operations and digital marketing channels/platforms/touchpoints
- Proficiency in Digital Marketing & E-commerce software/tools/platforms (hand-on experiences)
- Ability to thrive in a fast-paced, deadline-driven environment, can-do attitude, ownership.
- Strong problem-solving skills and ability to propose data-driven decisions.
- Familiarity with industry trends, new algorithms, new digital marketing tools and E-commerce processes.
- Detail-oriented with planning & organization with strong analytical skills: a strong understanding of data analysis and being able to use data to propose informed decisions about campaign optimization.
- Creative thinking: be able to think creatively and come up with innovative approaches to drive results.
- Attention to detail: ensuring that everything is executed flawlessly across all digital channels.
- Excellent communication and relationship-building skills with team members & partners.
- Collaboration skills to work effectively with cross-functional teams.
Job Type: Full-time
